The EDEXCEL/Pearson BTEC Business Unit 7 exam on Business Decision Making can be very difficult for both students and teachers. I am an experienced teacher and Moderator for the Business course and I have put together this Guide, complete with a Model Answer, to a question set a few years ago on a fictitious company called Spick and Span Bathrooms. The Guide will show you, step-by-step, how to disect the data and how to assemble a first-rate answer, helping your students to come up with a framework which can be used when they come to take the Unit 7 examination. An invaluable aid to what can be a tricky assessment!

**This is a 42-slide PowerPoint which covers the entire LEARNING AIM A of Unit 7 - BUSINESS DECISION MAKING. ** There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. Learning Aim A, is divided into two sections: A1 – Business Ideas and A2 – Purpose and Structure of the Business1. Starter Activity: The presentation begins with a thought-provoking activity about the implications of half of the world’s population never having used a telephone. Business Plan Definition: It defines a business plan as a formal document outlining the intentions and purpose of a business, including its goals and how they will be achieved. Business Ideas: This section discusses how business ideas can emerge at any time and can be justified in various ways. It includes examples of ‘start-up’ businesses that identify gaps in the market, monitor competitors, follow current trends, and anticipate likely demand. Developing Business: It explains the need for businesses to evolve over time to maintain market share and meet consumer expectations. Factors influencing business development include changes in the economic climate, trends, and competition. Purpose and Structure of the Business: This section emphasizes the importance of having a clear purpose and structure for any business, regardless of its size. It discusses different types of business structures (flat, matrix, hierarchical) and how location can influence a business’s purpose and structure. Evaluation, Justification, and Synthesis of Business Ideas: The presentation concludes with a discussion on the importance of evaluating, justifying, and synthesizing business ideas. It highlights the iterative cognitive process involved in making informed business. Activities: Throughout the presentation, there are various activities designed to engage students, such as reviewing the impact of the Coronavirus outbreak on Virgin Atlantic, summarizing business failures, and exploring local high streets. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 76-slide PowerPoint which covers the entire LEARNING AIM B of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 960 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Key Sections Introduction to Digital Marketing Objectives and learning outcomes. Case Study: CardShark A business started by John and Marianne Shark, focusing on digital technology to produce and send greeting cards. Activities include setting business aims, generating leads, and creating SMART objectives. Lead Generation Explanation of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Activities to generate and manage leads. Brand Awareness Using digital marketing tools like social media, online ads, and blogging to create brand awareness. Activities to create engaging posts and SMART objectives for sustained brand awareness. Customer Retention Strategies to retain customers and create a loyal customer base. Digital Marketing Strategies Creating a digital marketing plan for CardShark, including business aims, digital platforms, content creation, and revenue generation. Compensation Models Different models like Cost per Mile, Cost per Click, Cost per Engagement, Cost per View, and Fixed Cost. Activities to evaluate the effectiveness of these models for different types of businesses. Case Study: Netflix Analysis of Netflix’s digital marketing strategies and their effectiveness. Benefits and Concerns of Online Advertising Benefits like cost, targeting, coverage, measurability, formatting, and speed. Concerns like banner blindness, ad blocking, data security, illegal activity, display variations, consumer location tracking, and spam. Impact of Digital Environment on Consumer Choices How digital technology influences consumer choices and the advantages and disadvantages of this. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 21-slide PowerPoint which covers the complete Learning Aim A (the 1st or 3 parts) which make up Unit 20 on Corporate Social Responsibility. This is not covered by any textbooks for Business and these PowerPoints together mean that teachers will be required to do no other work. This is a summary of the presentation: CSR Definition: CSR involves integrating social and environmental concerns into business operations voluntarily. Business-Society Interdependence: Businesses and society are interdependent, with each needing the other for various resources and support. CSR Issues: CSR issues include environmental, consumer protection, and supply chain/community concerns. Stakeholder Expectations: Different stakeholders, including employees, suppliers, customers, and government, have specific expectations from businesses. **Please look out for PowerPoints covering Learning Aim B and Learning Aim C which together make up the whole Unit. Discounted bundle: buy all 3 PowerPoints and get a discounted rate of 33% off!**

This is a 43-slide PowerPoint which covers the entire LEARNING AIM F of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 360 minutes worth of teaching in this PowerPoint. The PowerPoint is divided into five main sections: Creation and Analysis of a Sales Forecast: This section explains how businesses use historical data to predict future sales. It includes activities to analyse sales data for a small florist and Apple Inc. Create and Interpret a Cash Flow Forecast: This section covers the importance of cash flow forecasting for planning and managing business finances. It includes examples and activities to create and analyse cash flow forecasts. Creation and Interpretation of a Break-Even Chart: This section explains how to create and analyse break-even charts to determine the point at which a business neither makes a profit nor a loss. It includes examples and activities to calculate and analyse break-even points. Creation and Interpretation of an Income Statement: This section discusses the creation and analysis of income statements to assess business viability and plan for the future. It includes examples and activities to create and analyse income statements. Creation and Interpretation of a Statement of Financial Position: This section explains how to create and analyze statements of financial position to assess a business’s financial health. It includes examples and activities to create and analyse these statements. The presentation emphasises the importance of using financial data for decision-making and forecasting to ensure business success and sustainability. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 60-slide PowerPoint which covers the entire LEARNING AIM D of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 18 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Market Structures: This section explains different types of market structures, including perfect competition, imperfect competition, monopoly, oligopoly, and monopolistic competition. It discusses the characteristics of each structure, such as the number of firms, freedom of entry and exit, nature of products, and the competitive environment. The Relationship Between Demand, Supply & Price: This part explores the factors influencing demand and supply, such as affordability, competition, availability of substitutes, GDP levels, and consumer needs. It also covers the concept of price elasticity of demand (PED) and how it affects business decisions. Pricing & Output Decisions: The final section focuses on how businesses make pricing and output decisions in different market structures. It discusses the impact of demand, price elasticity, and market structures on these decisions. It also highlights how businesses respond to competitors’ pricing and output decisions. Overall, the presentation provides a comprehensive overview of key economic concepts relevant to business students. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 10-slide PowerPoint presentation which covers the whole of the third of 4 parts of Business Level 2, Unit 4 - Principles of Customer Service. It is designed for the EDEXCEL Specification but could be used with any students of customer service. Please download the FREE activity sheets which accompany these PowerPoints. Search for “Level 2 activity sheets”. This PowerPoint covers: Who are your Customers? The focus is on identifying and understanding different types of customers. It categorizes customers into two main types: internal customers and external customers. The presentation also highlights the main differences between internal and external customers, such as their relationship with the organization and their needs. It discusses customers with special requirements, including non-English speakers, different age groups, different cultures, gender differences, families, and customers with special needs. Additionally, it covers factors that impact different customer service expectations, such as the customer’s age, culture, public image of the business, and disposable income. The presentation includes activities and review questions to reinforce the concepts discussed. This is the 3rd of 4 Powerpoints which will, together, cover the whole Unit.

This is a 40-slide PowerPoint presentation which covers the whole of the first of 4 parts of Business Level 2, Unit 4 - Principles of Customer Service. It is designed for the EDEXCEL Specification but could be used with any students of customer service. Please download the FREE activity sheets which accompany these PowerPoints. Search for “Level 2 activity sheets”. The presentation covers the principles and importance of customer service in business. It starts by defining customer service as all the ways a business meets customer expectations to satisfy customers. It highlights various customer service roles, both direct (e.g., receptionists, call centre workers) and indirect (e.g., cleaners, engineers). The presentation also discusses different types of customer service, such as face-to-face service in hotels and restaurants, and remote customer service for online businesses. It emphasises the importance of teamwork in providing good customer service and the need for consistent and reliable service. Customer satisfaction is another key topic, with a focus on how businesses can satisfy customers through techniques like providing extra services, accuracy, and value for money. The presentation also covers the benefits of good customer service, such as increased sales, profit, and customer retention. There are several activities throughout the presentation, including identifying customer service roles, comparing good and bad customer service experiences, and reviewing techniques for providing customer satisfaction. This is the 1st of 4 Powerpoints which will, together, cover the whole Unit.

This is a 19-slide PowerPoint presentation which covers the whole of the second of 4 parts of Business Level 2, Unit 4 - Principles of Customer Service. It is designed for the EDEXCEL Specification but could be used with any students of customer service. Please download the FREE activity sheets which accompany these PowerPoints. Search for “Level 2 activity sheets”. This PowerPoint covers: Customer Service: Effective customer service involves monitoring feedback and adhering to industry and organizational codes. Legal Compliance: Businesses must comply with legal standards, including health and safety, sale of goods, data protection, and equal opportunities. Ethical Standards: Maintaining ethical standards is crucial, such as not misleading customers or withholding valid refunds. Organizational Procedures: Following procedures ensures consistent service, competitive edge, and alignment with mission statements. Risk Management: Minimizing hazards and risks involves identifying potential dangers and taking steps to mitigate them. This is the 2nd of 4 Powerpoints which will, together, cover the whole Unit.

This is a 26-slide PowerPoint presentation which covers the whole of the 4th of 4 parts of Business Level 2, Unit 4 - Principles of Customer Service. It is designed for the EDEXCEL Specification but could be used with any students of customer service. Please download the FREE activity sheets which accompany these PowerPoints. Search for “Level 2 activity sheets”. This PowerPoint covers: Customer Service: Essential skills include good manners, appropriate dress, and positive attitude. Communication: Effective communication involves both verbal and non-verbal elements. Handling Queries: Always be polite, show empathy, and keep customers informed. Dealing with Complaints: Listen carefully, offer alternatives, and escalate serious issues. Authority Limits: Different roles have specific limits on actions like refunds and free products. This is the 4th of 4 Powerpoints which will, together, cover the whole Unit.

This is a 45-slide PowerPoint which covers the entire LEARNING AIM E of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: The presentation covers various strategies for businesses to operate internationally, including: Subsidiary Businesses: Owning a subsidiary in another country can diversify risk, reduce tax liabilities, and employ a local workforce with necessary skills. Joint Ventures: Businesses can combine expertise and utilize local knowledge, sharing risks and securing outlets for products. Partnerships: Forming alliances with foreign businesses provides market access and expertise without divulging too much operational information. Agencies: Professional businesses with local market understanding can help establish a foothold and provide local contacts and labour. Licensing: Allowing a third party to sell goods or services abroad, often linked to exclusivity deals, provides a stream of income with minimal costs. Franchising: Giving another business permission to trade using the franchisor’s name and products, which is less risky but may involve additional costs and loss of independence. Sub-contracting: Providing specific work to a foreign party on an ad hoc basis, allowing flexibility and cost control. Outsourcing: Contracting out production to a foreign business over time, which can improve product quality and match supply to demand. Reasons for Targeting International Markets The presentation also discusses reasons for targeting, operating in, and trading with international markets, such as low costs, increased wealth, shared expertise, new markets, risk spreading, government incentives, tax advantages, specialist skills, and proximity to raw materials and markets. Re-engineering Products and Services Businesses may need to re-engineer products and services to meet international market demands and preferences, which can be expensive but necessary, especially if required by law. Resource Considerations The presentation highlights various resource considerations, including capital costs, revenue costs, expertise and intellectual capital, training costs for local labour, and the organizational structure of international businesses. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 30-slide PowerPoint which covers the entire LEARNING AIM D of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 180 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 45-slide PowerPoint which covers the entire LEARNING AIM A of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Types of business activity: Exporting businesses, importing businesses, multinational enterprises, and associated businesses like logistics and marketing. Reasons for conducting business internationally: Growth, additional revenue streams, brand exploitation, access to new markets, diversification, increasing market share, market leadership, technological dominance, comparative advantage, economies of scale, fiscal benefits, and preferential tax rates. Choice of Markets Types of markets: Developed economies, emerging markets, and less developed economies. Factors influencing market choice: Type of product, costs, and size of the market. Exports and Imports Exports: Selling goods and services to other countries. Imports: Buying goods and services from other countries. Multinational Enterprises Characteristics: Dominant players, complex structures, grown through organic and inorganic growth, heavy investment in R&D, globally recognized brands. Reasons for existence: Economies of scale, growth, dominance, global brand recognition, avoiding protectionist measures, reducing transport costs, benefiting from cheaper labor, tax differences, producing close to materials or market, spreading risk. Associated Businesses Types: Logistics, marketing, human resources, finance. Financing International Business Methods: Prepayment by the importer, letters of credit, export credits, bank loans. Support for International Business Agencies: UK Export Finance, UK Trade and Investment, Chambers of Commerce, regional advisory organizations. Types of support: UK Export Finance Advisors, trade fairs, identifying international partners, grants for international promotions. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 53-slide PowerPoint which covers the entire LEARNING AIM B of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 480 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: The PowerPoint focuses on the concept of globalisation and its various aspects. It begins by defining globalisation as the process of greater integration and inter-connectedness between countries, highlighting the main features such as the growth of international trade, trade liberalisation, enhanced mobility of labour and capital, increased cultural exchange, and the rise of multinational corporations (MNCs). The presentation also covers trading blocs, explaining how groups of countries agree to trade together freely, with examples like the European Union (EU) and the North American Free Trade Area (NAFTA). It discusses the role of the World Trade Organisation (WTO) in promoting free trade and reducing trade barriers. Additionally, the presentation explores the impact of globalisation on businesses and economies, including the benefits such as improved allocation of resources, increased specialisation, and greater competition, as well as the potential downsides like inequality, environmental impacts, and structural unemployment. The role of MNCs in globalisation is also highlighted, noting their influence on capital inflows, economies of scale, employment, and infrastructure development. However, it also points out the negative aspects, such as the profit motive, impact on small firms, environmental impact, and exploitation. Finally, the presentation addresses barriers to international business, including protectionist measures like tariffs, customs duties, quotas, and legal restrictions, as well as other barriers such as exchange rate volatility, legal and regulatory systems, and economic sanctions. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 45-slide PowerPoint which covers the entire LEARNING AIM C of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

A FREE guide for students and teachers on how to structure your coursework answers for the first part of the first assignment for BTEC Business Unit 1. This guide was successfully used with many classes over the years and students who followed it achieved great results. If you find the guide useful, why not take a look at the other ever-growing collection of resources on the website? Good luck with your teaching/studies!

These FREE activity sheets accompany the 4 PowerPoint presentations which make up the Unit, Principles of Customer Service. These sheets should be downloaded by anyone who purchases ANY of the 4 PowerPoints for this Unit.